About
Over the last twenty years, the music industry has completely changed. If you can read this website, you can record and release your own music without a record label. However, this ALSO means that the music industry is now more competitive than ever...
Our Mission
Our aim is to democratise access to expert advice and strategies from music industry professionals. Independent artists are expected to be accountants, record labels, event promoters and marketing managers, and the Sound Advice Podcast interviews experts in these fields to help you navigate building your music career.
Making Music Accessible
One of our main aims is to make access to expert insights, which are usually reserved for expensive music conferences, available to all. We want to make access to industry-leading insights more accessible than ever, and so far we've had guests from AWAL, PRS for Music, Future Yard, BBC Introducing & more, and we're just getting started.
Your Host
I'm your host, Olly Carter. I've been involved in bands and releasing music independently my whole life. I'm a Popular Music graduate and I've worked in a wide variety of areas within the music industry, including at record labels, live music venues and radio stations. I want to create the best music industry podcast in the world and asking our guests the important questions that matter to you and your music career.
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